VIvere inIt was socialof the influencer and of pop star Able to drag the masses, it means never stop being amazed. Especially when a single shot on Instagram is enough to dictate fashions and change the trends. The last celebrity to have exercised his super power was the queen of pop Taylor Swift with his watch Cartier Demoiselle in yellow gold. Elegant, small but above all withdrawn from the market in 2000The Demiselle he had never been able to enter theOlympus of Cartier’s iconic models. Here you are The super power SWIFT effect: with a single photo – the one published to announce the wedding with Travis Kelce – The pop star has transformed the clock from lost accessory in the oblivion of fashion to new object of desire.

The rebirth of the Cartier Demoiselle On the pulse of Taylor

The Cartier Demoiselle It is an elegant and discreet women’s watch, introduced in the market in 1996. The case is in yellow goldoften accompanied by one bezel embellished with diamondslike the one worn by Swift. The dial is clean and minimalwith soft lines and delicate proportions, designed to unite refinement and femininity. In summary An elegant but niche watchwhose withdrawal was probably due to an unfortunate combination between Poor commercial popularity and not very defined hybrid design.

The Damoiselle Is it the new “Taylor Swift”?

Taylor Swift It is not the first celebrity that transforms accessories into icon simply by wearing them. Paul Newman made the Daytona a legendary model, sold to auction for 17.8 million dollars. Steve McQueen he saved The Tag Heuer Monaco from oblivion thanks to the film Le Mans of 1971. Jackie Kennedy has consecrated the Normal Card Tank, While Elizabeth Taylor He did the Bulgari snakes a symbol of sensuality on the set of Cleopatra. So why not, maybe for the Demiselle Has the time has finally come to shine? Some already call it “Taylor Swift”.

Watches and celebrities, the wrist of women

Until recently, when we talked about iconic watches related to celebritiesabove all men who dominated the collective imagination: Newman, McQueen, Stallone, Schwarzenegger They were the names associated with the most mitized models. Today the scenario is changing. Meghan Marklefollowing in the footsteps of Lady Dianatransformed the Tank française in an everyday uniform. Rihanna He wears watches like real jewels, in his neck or ankle, making them protagonists of his looks. With the Demiselle on the wrist of Taylor Swiftthis evolution continues.

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