The department store group KaDeWe GmbH cooperates with the music platform Colorsxstudios (Colors) and turns its retail areas into a music stage.
The retailers KaDeWe, Alsterhaus and Oberpollinger, which belong to the company, combine the two areas in the “A Stage of Music & Fashion” campaign, the company announced on Monday. The focus is on live performances by the artists: inside Souly, Levin Liam and Ray Lozano, who also become testimonials at the same time and promote the latest trends of the autumn season in the shop windows of the three locations.
In addition to the concerts that take place between September 25th and October 8th for invited guests, there are also several “listing stations” and music facilities in the stores that play a playlist curated by Colors and other experiences around the cooperation.