The British Activewear brand Tala has appointed Darren Read as the new Commercial Director. With this personnel, the brand, founded by Influencer Grace Beverley, pursues the goal of scaling at “the next stage”.
The appointment follows two significant developments: Tala will open her first retail business in the Carnaby Street in London in the spring and completed an investment round of £ 5 million under the leadership of Pembroke VCT in July 2024.
Read changes from the technical cycling brand Rapha to Tala, where he most recently worked as a regional managing director. He brings more than 15 years of experience in the global expansion of brands – among other things, he helped Rapha to increase sales from £ 20 million to 200 million British pounds to exit in 2017.
In his new function, Read will report to CEO Morgan Fowles.
“Welcome Darren as our Commercial Director is a real achievement for Tala,” said Fowles. “With the opening of our first business this spring and other exciting projects, Darren will bring in his expertise and passion to raise Tala to the next level.”
This personnel is part of a number of strategic growth steps from Tala. Most recently, the brand was introduced in the Luxury department store Selfridges in Great Britain, opened an exclusive pop-up store in Anthropology Gallery on King’s Road and has also been available from online retailer Ounass in Dubai since this month.
Already in January, Jon Wtherell, former creative director at the Net-A-Porter Group and on Boden, was also committed as a new creative director. It is intended to develop the visual language and tonality of the brand.
The largest growth thrust will take place next month if the brand is making its first advance into inpatient retail. Tala has secured a 185 square meter business in the Carnaby Street to offer a “tactile, immersive and experience -oriented shopping environment” and to increase its consumer: interior range.
“The Carnaby Street has long been a goal for innovative and leading brands, and this location enables us to get in touch with customers: at the same time to add our strong e-commerce offer. Our customers have given us a emphatically, also through our success in the Selfridges branches in Great Britain that they still love to shop in physical shops.”
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