Tag: narratives
Sweaty Betty presents new campaign against toxic sports narratives
Women’s activewear brand Sweaty Betty, a division of Wolverine World Wide, Inc., is rebranding itself with a new campaign focused on ending toxic narratives surrounding women’s workouts. Sweaty Betty’s new…
New Narratives: the Emerging Artists Program
Program N/n It is a group space for training and experimentation that aims to support the work and authorial positioning of its participants. This is the first year that the…
Impact on brand narratives
In the past, marketers and content creators, ranging from advertisers to journalists, naturally believed they had a kind of built-in social radar, a finely calibrated sensor that allowed them to…
BACA and the impulse of the audiovisual industry to new narratives
The Buenos Aires Audiovisual Cluster (ROOF), just announced to the contest winners for the development of audiovisual projects 2021, which was supported by Impulso Cultural through Patronage and the Itaú…