Suzuki is the official car of the 76th edition of the Sanremo Festival, scheduled from 24 to 28 February 2026, with the Swift Hybrid which has (already) accompanied Carlo Conti to the final evening of Sanremo Giovani. The Japanese company will also be a protagonist in Piazza Colombo, with the Suzuki Stage
From the two wheels of Eicmawith the Vitara Hybrid 8TT which was the protagonist of the international two-wheel exhibition organized at the premises of the Fiera di Milano Rho from 6 to 9 November 2025, in the city of Flowers, home to a Sanremo Festival that he will see again Suzuki in the role of official car. In particular the Swift Hybrid it was the car he accompanied Carlo Contipresenter of the 76th edition of the famous singing event, in the opening clip of the final evening of It will be Sanremofinal act of the selections of Sanremo Youth aired Sunday 14 December 2025 in prime time on Rai 1. After following the 24 participants during the five episodes, from 24 al February 28, 2026 the Japanese house will accompany the artistic director to the stage of theAriston in via Matteotti. Furthermore, the brand will be named after the brand founded in 1909 in Hamamatsu Suzuki Stage of Piazza Colombo, one of the points of greatest attraction for the public present in the city (between concerts and collateral events) and at home. “For Suzuki, music is an expression of passion, dynamism and innovation: the same values that have always guided the brand – underlined by Suzuki Italia, the national branch led by Massimo Nallipresident and CEO -. Supporting music means promoting creativity, authenticity and sharing, elements that reflect Suzuki’s philosophy and its commitment to enhancing experiences capable of uniting people. Suzuki, deeply linked to the Festival by an ongoing and profitable relationship, supports and celebrates the world of Italian music, one of the popular national passions of our country”.