The future of Le Coq Sportif will be decision in the coming weeks. The traditional sporting goods brand, which the French delegation at the 2024 Olympic Games in Paris, has been in a judicial renovation process since November and has aroused the interest of two investors: inside.
One: R The prospect: The French news agency AFP reports that the French government should be supported. This offered this page the best prerequisites for a successful takeover. Meanwhile, the other side relies on a license model for abroad. The Grand Est region, a creditor of the company, has agreed to issue 50 percent of its claims to facilitate the takeover.
A state -funded investor to save the historical location
With around 300 employees: LE COQ Sportif is at a crucial turning point in the inside in France and an estimated debt between 60 and 70 million euros. According to a report by the President of the Grand Est, Franck Leroy region, “said goodbye last Friday,” only one of the candidates seems to be able to present a renovation plan “. This prospect is supported by the government, which secures the preservation of the Romilly-Sur-Seine (AUBE) location, the historical cradle of the brand. The other project, on the other hand, relies on an internationalization strategy through the sale of licenses abroad, without clear commitments to maintain jobs in France. A criterion that could be difficult for the final decision.
Confessions for promoting the takeover
In order to promote the renovation, the Grand EST region has decided to issue 50 percent of its demands – 1.2 million euros – to Le Coq Sportif and to stretch the remaining 50 percent over ten years. According to the AFP, this gesture is in line with the regional support that the brand had received in 2021 when the sports supplier received an interest-free loan of 2.65 million euros over eleven years to modernize his work in Romilly-sur seede and to increase its production with regard to the 2024 Olympic Games.
The company, which still owes the French state 42 million euros in the form of various loans, must also obtain the approval of its other creditors: inside to implement the takeover. The insolvency administrator plans to consult them in April before submitting the final plan to the commercial court in Paris.
An important supplier of the next Olympic Games
Despite his financial difficulties, Le Coq Sportif remains a strategic, even indispensable player for French sport. After the brand equipped the French delegation at the games in Paris 2024, it was selected to deliver the representation clothing of the Olympic and Paralympic athletes by 2026. One of the most important obligations is the delivery of 60,000 clothing for the winter games in Milan-Cortina.
Strategic silence of the parent company
While the pressure on the future of Le Coq Sportif is increasing, the brand and its parent company, the Swiss holding Airesis, remain discrete. At the request of several media, including AFP, the company did not want to comment on the current situation.
The decision is approaching and the decision of the Paris trade court will be decisive for the future of this icon of French sport. A decision that is between industrial rescue and internationalization strategy with direct effects on the employment and identity of the brand.
This article was used with digital tools translated.
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