Cast has received a strategic partnership with four leading B2B wholesale trade platforms. The aim is to further standardize product data. The first cooperation partners include well-known names from the industry: Joor, Fashionunited E-Business, Colect.io and WEWANTSHOES.
With this cooperation, Cast takes an important step to accelerate digitization in the European shoe, sports and fashion industry. The cooperation has arisen from a clear need for the market: Brands and dealers: Inside, however, they often want to digitize, but often have difficulty finding access to existing digital solutions.
Although numerous innovative technologies are available, the connection between developers: inside and users: Inside with regard to common interests, so far weak. One of the main reasons is the lack of a neutral authority that effectively brings both sides together.
Cast takes on an active role here by creating a platform on which digital actors can be met: inside, brands and dealers: inside. This creates an environment in which knowledge exchange, visibility and innovation are the focus. The aim is to structure, spread and accompany this cooperation at European level.
“The standardization of product data requires a wide range of commitment to the market on many levels. It is about adaptations of systems and challenges, the profitability of which is often only evident after years. This can only be solved across industries,” explains Marijn Verbus from cast. “The overarching goal must be efficiency and cost savings. In this way, the margins remain healthy in the long term and the product quality for users: secured inside.”
The cooperating platforms are established actors on the national and international B2B market:
Fashionunited E-Business-Olaf Laarhoven, Chief Executive Officer (CEO)
“We look forward to working with Cast, the leading trading platform for the shoe, sports and fashion industry. This cooperation fits perfectly with our mission to network the industry more digitally stronger and more efficiently. By bundling our forces, we open up new opportunities for brands and dealers: Inside, increasing their visibility and expanding their business channels,” said Olaf Laarhoven, CEO of fashionunited e-business.
“With this partnership we strengthen the digital visibility of the industry. Together with Cast, we make it easier for brands and dealers: inside, to find each other and do business,” adds Laarhoven.
“Cooperation with Cast is an important step to strengthen the industry as a whole. By combining physical and digital strengths, we offer brands and dealers: inside a sustainable platform to further develop your network and business.”
Colect.io – Robert Bolland, Chief Commercial Officer (CCO) & co -owner
“This cooperation with Cast seamlessly fits our mission to support the fashion and shoe industry in sustainable digital transformation. We have been doing this for 15 years for over 800 national and international brands, some of which are also represented at CAST. Digitization not only easier, but also brings clear added value for everyone involved, ”explains Robert Bolland, CCO and partner at Colect.io.
“With our software specially developed for the fashion and shoe industry, we improve the cooperation between brands and your trading partners: inside. We link and support essential parts of the wholesale process with digital applications. This becomes the cooperation between supplier: inside and dealers: Inside and more efficient. This leads to considerable cost savings and a higher return for both sides.”
Joor – Enno Knuth, Senior Account Executive
“Joors is pleased to announce the cooperation with the leading Dutch trading platform Cast. The aim is to provide brands an advanced digital wholesale solution.
“This cooperation will change the digital wholesale processes. It enables brands to increase their sales and make sound decisions based on real-time data. Brands can increase their B2B wholesale orders and save valuable time thanks to optimized processes,” explains Enno Knuth.
“The solution makes it easier for you to maintain existing relationships with dealers: At the same time, you can network with buyers: networking on the world worldwide and benefiting from real-time sales analyzes and reporting tools,” continues Knuth.
We Want Shoes – Saydou Bangara, CEO & founder
“We are very happy about the cooperation with Cast, one of the most important trading platforms in the Netherlands. We see great synergies between Cast as a meeting point for the industry and our digital wholesale marketplace. Together we can bundle our strengths and offer brands and dealers: We are convinced that we are significantly involved in this cooperation with our services and our digital reaches and new opportunities can create, ”explains Saydou Bangara, CEO & founder of We Want Shoes.
In addition, the initiative is supported by several leading industry organizations:
Inretail – Julian Aarts, industry specialist Mode & Shoes
“We support the initiative and above all see the need to speed up processes in the chain. It is crucial to simplify the control based on data and to strengthen innovative strength,” said Julian Aarts, industry specialist Mode & Shoes at Inretail.
Rexor – Niek Jansen, Managing Director
“Rexor fully supports the initiative for creating a European unit in the shoe and leather goods industry. This is an important step to intensify the cooperation. In addition, common interests can be better represented and the position of the industry in an increasingly international market,” said Niek Jansen, managing director of Rexor.
GS1 Nederland – Jeanet van der Stoel, Sector Lead Textile & Apparel
“As a neutral non-profit organization, we see the cooperation and clear agreements for the joint use and recording of product data as a silent force behind powerful companies. This is how we make reliable product information for all actors: Inside in the chain, for consumers: Interior and for all systems. Together with organizations such as CAST, we support companies to meet the requirements of today and tomorrow. Welt at ”, explains Jeanet van der Stoel, Sector Lead Textile & Apparel at GS1 Nederland.
By bringing the various parties together, a sustainable value chain is created, in which digital innovation and commercial success go hand in hand. The collaboration marks an important milestone in the further professionalization and digitization of shoe, sports and fashion industry.
Interested organizations who want to join the collective to cooperate along the entire value chain are asked to contact the initiator Cast. There is no intention to rule out parties as long as your goal is a partnership. The aim is to promote international cooperation and to achieve cost reductions and efficiency increases together in the business processes.
This article was used with digital tools translated.
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