The details of the upcoming Shanghai Fashion Week SS24 have been announced and the event will be more intertwined with the international fashion industry and other sectors than ever before.
This is largely due to the season’s theme, “Synergy”, which is defined as dynamic connections, in this case revolving around domestic and international, fashion and technology, as well as ecology and culture.
From October 8th to 16th, the fashion week will host nearly 100 fashion shows from various brands, while a total of over 1,000 brands will take part in events across Shanghai, where international buyers and the media are also expected, now that China’s gates have reopened .
A familiar name on the schedule this year is Stella McCartney, who will make her Shanghai Fashion Week (SFW) debut on the final day of fashion week, further expanding her presence in the region.
McCartney’s ties to SFW have been known since FW23, when she teamed up with renowned Chinese designer Shie Lyu – who will also be featured this season – for Lyu’s Land Mermaids collection. Now the British designer is set to bring her own eponymous brand to the international stage, with an Asia-Pacific premiere.
In addition, McCartney will also be present at the opening ceremony of the innovative materials exhibition “The Future of Fashion”, which will take place during fashion week.
Harrods, Kering and WWD will host programs and events
Other labels and designers on the program include SFW veterans Private Policy, Shushu/Tong, Nan Knits, Oude Waag and Staffonly, while Tony Hans Donottag and Edison Chens Clot are among the labels taking part are there for the first time.
To further secure its placement with consumers, SFW will revive its consumer-focused project Fashion Carnival, which focuses on lifestyle activities around the city’s landmarks. Likewise, its partnership with the TikTok platform, which will offer live broadcasts of fashion shows and events throughout the week.
Major trade fairs such as Xin Tokyo, Wave Showroom and Tube take place for the industry, as well as various events organized by international companies such as the Kering Group, which is hosting the Kering Generation Award Ceremony for the third time.
British department store Harrods will be on hand to present a mentorship program focused on sustainability in materials, product design and retail as part of its new concept “The Harrods Hive”, while WWD China will host Global Fashion Industry ESG Leadership Summit 2023 will be.
Each of these events, among many others planned, is part of SFW’s efforts to respond to changes in the industry and build a platform to promote domestic and international talent.
“Today, this year’s fashion week has returned to and even exceeded the level of three years ago in terms of both activities and overall scope. Focusing on the primary mission of high-quality development, Shanghai Fashion Week is the city’s flagship fashion event and a globally recognized industry benchmark. “It is reshaping the landscape of the industry with new vigor and a new attitude and strengthening people’s confidence in the future,” the organizers said in a statement.
This article originally appeared on FashionUnited.uk. Translated and edited by Simone Preuss.