Florence men’s fashion fair Pitti Uomo has unveiled Soshi Otsuki as guest designer for its 109th edition, which will take place from January 13th to 16th.
Otsuki is the designer of the Japanese brand Soshiotsuki of the same name. In 2025 he won the LVMH Prize for Young Fashion Designers. Now he will present his designs in Florence as part of a fashion show. Soshiotsuki also designed the outfit for the new campaign of the upcoming Pitti Uomo.
“We met Soshi Otsuki in Tokyo, were able to immerse ourselves in his world and felt a natural connection. We then, without hesitation, immediately offered him a debut at Pitti Uomo in January,” explained Francesca Tacconi, the Special Events Coordinator of the exhibition company Pitti Immagine. “Soshi’s work exudes an ideal of sophisticated clarity. It is based on the constant reference to a millennia-old tradition and yet is imbued with a modern sartorial consciousness. They are worlds that coexist and influence each other.”
“It is a ‘Made in Japan’ filtered through the concept of ‘Made in Italy’,” explained Tacconi. “The reference point is the years of ‘Baburu Keiki’, the Japanese economic bubble of the mid-80s. Back then, men in Tokyo wore Armani and dressed in Italian. However, the language is contemporary and totally anti-nostalgic. We can’t wait to see Soshiotsuki’s new collection in Florence. It stands out for its sophisticated and concrete message.”
The designer, born in 1990, was happy about the invitation. “Fifteen years ago, I tried four times to enter a fashion competition in Italy, but I never won,” Otsuki explained. “At the time, I thought that the gloomy atmosphere of Japan did not go well with the bright Italian sky. So I abandoned the idea. Now, more than a decade later, it is a great honor for me to be able to host a fashion show in Florence. I am curious and excited by the idea of seeing the impact of Soshiotsuki’s clothes under the Italian sky.”
The designer, born in the Japanese city of Chiba, studied at Bunka Fashion College with a focus on men’s fashion. At the same time he attended the private fashion school Coconogacco in Tokyo. In 2015, he founded his eponymous menswear label. His second collection was selected for the LVMH Prize 2016. The company was founded in 2021.
The brand’s philosophy is based on the designer’s personal interest in the classical performing arts of Japan. These are translated into modern fashion using sophisticated tailoring and craftsmanship techniques down to the smallest detail.
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