The Herford clothing provider Bugatti radiates a mockumentary series through his social media channels, which is humorous in a humorous way.
“The Bugatti Family” (narrow.: The Bugatti family) is based on popular series formats such as “Die Discounter” and “Stromberg”, which look behind the scenes of fictional companies and how a documentation is filmed, Bugatti said on Friday.
At Bugatti’s format “films” the social media manager Zoe the “family Bugatti” and shares the generation change with the community. Appropriately, the format does not focus on long consequences, but short content – as made for social networks.
The content of the format is fictional, but the Brinkmann family is also going through a generation change behind the Bugatti brand and other family businesses: “The fashion industry is going through a transformation, and many traditional companies are faced with a change of generation,” said the message. “While the new generation is ready to take over the rudder, it is not always easy for the established leaders to hand over control.”
The first part of the fictional, English -language series went online on Sunday. Then the episode should also be shown on the short video platform TikTok.