How many shoes do Finns typically own? And do you belong to this group?
Finns are thoughtful about shoe shopping and do not make impulse shopping. Pictured is Kendall Jenner. All over Press
In June, Sokos conducted a study on Finnish shoe menu and shoe care and challenges. 1170 Finns responded to the study.
Most Finns buy new shoes rarely. All over Press
The Finn most commonly owns six to ten pairs of shoes.
About forty percent of people own six to ten pairs. About ten percent of the respondents are clearly more shoes, which are clearly more than twenty pairs of shoes, or more than twenty pairs. Less than one fifth have only one to five pairs of shoes.
Most Finns most often own six to ten pairs of shoes. Pictured is Leonie Hanne. All over Press
How often do those shoes be bought? More than half buy new shoes only one twice a year. A quarter of respondents even less often, that is, about once a year.
Shoes are rarely purchased as an impulse purchase.
“This means that we are in real action when buying new shoes,” says Mari ViriSokos Women’s Fashion Group Manager.
– When you think about these weather conditions in Finland, you usually buy one of the summer and other winter boots.
Finland must also take into account the weather that changes throughout the year for shoe shopping. All over Press
What are the most important criteria when you start getting shoes? Finns value comfort and practicality. Third is the appearance of the shoes. In addition, more than half appreciate high quality materials when making shoe purchases.
– Of course, when they are rarely purchased, their shoes must then fit into a variety of use.
Finns appreciate when purchasing shoes: comfort, practicality, the appearance and quality of the footwear. All over Press
– This is a good thing, because that means that when comfort and practicality become so important, we buy proper shoes that are good on your feet. This results in less different problems.
Well where do you want to buy those shoes? Up to seventy percent buy them from the stone base, while less than one fifth favors online stores, and shoes are preferably purchased specifically.
– Up to 93 % of the respondents said they wanted to buy new shoes.
For new shoes, we are ready to pay about 76-150 euros.
Most Finns prefer buying new shoes from brick -and -mortar stores on site. Pictured is Gemma Ward. All over Press
When buying new shoes, choosing the right size is the most challenging. We want to find practical shoes that are specifically suitable for Finnish conditions.
– Finding both the right size and a shoe that suits the right size is difficult, and this is where the most helpful help is from the sellers. The seller is able to assist in finding the options that suit a person, to help with size, and tell us about the base materials of the shoes that fit here in our weather.
Even more than half of the respondents admitted that they had sometimes weighed too small shoes. Concrete problems of the shoes have caused the most blisters or abrasion to 78 %. The other most common disadvantages were curing or stumps by nearly a third and over ten percent of poor bone or hammer toes.
Many admit that they have used too small shoes. However, this can lead to embarrassing foot problems. All over Press
Many times, sellers are also asked a lot of maintenance instructions for shoe shopping.
– That’s a really happy thing. More than half will service those shoes before being used at least with a shower spray. So this has clearly been learned here in Finland.