The French clothing group SMCP increased its turnover by 2.7 percent to 601 million euros in the first half of 2025. The parent company of the brands Sandro, Maje, Claudie Pierlot and Fursac recorded growth in all regions except in Asia.
The results were “solid” in a “uncertain and demanding” market environment overall and even “remarkable” in the USA, said CEO Isabelle Guichot at a press conference on Tuesday.
In the Asia-Pacific region, however, SMCP had to accept a decline in sales by nine percent. The losses are due to the “optimization of the branch network in 2024”, according to a press release. China in particular was affected, Guichot specified. However, she praised “promising starts in new markets such as India, Indonesia and the Philippines”.
Sales in France rose by 2.3 percent. The proceeds in the other markets of the EMEA region, Eiropa, the Middle East and Africa, increased by 6.3 percent. They rose by 10.3 percent in the America region.
The Sandro label led the sales development (+3.4 percent), followed by Maje (+2.5 percent). The other two brands Claudie Pierlot and Fursac recorded a plus of 0.6 percent.
SMCP was able to return to the profit zone with a net profit of eleven million euros. In the first half of 2024, the company had a loss of 27.7 million euros. The group attributed the “good dynamics” to the rationalization of its branch network. Most recently, he was expanded in strategic markets and had closed other unprofitable locations.
SMCP currently has 1,642 sales outlets worldwide, 20 less than at the end of December. According to a message, this was also “due to strict control of the inventory and investments”. The inventory fell by 13 percent in the half -year comparison, the group said.
On the question of the AFP news agency about the possible effects of US President Donald Trump’s trade war on the results of the group in the USA, Guichot replied that SMCP had already “secured”. The prices in the United States had already been increased in April.
This article was used with digital tools translated.
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