THE‘Summer has officially started, the country with holidays begins. In addition to seasonal sales, it’s time to think about casual and elegant holidays. With the Shopping ideas of July 2025 which range between new beachwear models, travel accessories and relaxed but aware clothing.

Pandora beach jewels

Summer is upon us, it’s time to shine under the umbrella with details that make the difference. THE female jewels And elegant become indispensable protagonists in the suitcase and home. As an alternative to colored necklaces, and Body Chain and anklet, Pandora proposes a novelty. THE Summer jewelry To complete the outdoor outfits with class, such as transparent swimwear and sundecks. But also give an opulent touch to the evening looks.

The new Pandora Essence line. (Photo Courtesy of Press Office)

The new line Pandora Essence Explore the textures inspired by nature. From the sinuosity of the sand reliefs created by the wind with wavy and organic design, to the enveloping lines that add a dynamic note in a contemporary key. Among the must-haves, the ring stand out Dune 14k gold plated, earrings School search with intertwined design and the necklace Sinuous line shirtsymbol of authenticity and strength.

Furla’s summer it-Bag

The accessories brand Furla inaugurates a new chapter of In New Daythe project that celebrates women inspiring artists from different worlds, each with their own passion and creative energy. Destination Los Angeles, where the indie-pop singer Eva Rose interprets the dynamic and creative spirit of the Furla sphere bucket. The IT BAG that adds a cool touch at the entire day.

The new collection of furla bags. (Photo Courtesy of Press Office)

The practical and elegant bucket bag is made with opaque and suede textures embellished with a denim effect printing.

Versatile, colorful and rich in personality, follows the singer naturally between creative musical writing sessions and moments of urban exploration. In perfect harmony with his boho style Authentic and spontaneous, made of maxi shirts worn with country boots.

Furla

A new chapter of In New Daythe project of Furla which continually celebrates women inspiring artists, coming from different universes, each with their own passion and creative energy. This time the trip is in Los Angeles, where the indie-pop singer Eva Rose transforms every emotion into music. For her, every road becomes a verse and every sunset becomes a refrain. To accompany it in his newspaper there is the bag Furla sphere bucketpresent at any time of his day. From musical writing sessions to its urban explorations. Colorful, versatile and full of personality, the Furla Sfera Bucket reflects to perfectly the authentic style of Eva, an expressive energy that is found in every look.

Gimaguas X Hawaianas

Gimaguas And Havaianas they return together with a new interpretation of the model Brasil Logopresented at the Paris Fashion Week with an event-installation that celebrates the shared energy of the two brands. In collaboration with the artist Lana von Thorn and the scenographer Sati Leonne Faulksthe space created reflects the sunny and authentic spirit that unites them. The distinctive design of Gimaguas reinvents the silhouette of the Havaianasadding decorative hardware details. Small keys to symbols of access, full of meaning. At the center of the installation, the oversized sculptures of Lana von Thorn (Havaianas and shoe boxes on the metal net) play with a scale and textures. Faulks’ set design completes the atmosphere with an essential, bright and material space: a Brazil reimquired in Paris.

Marc O’Polo

For spring-summer 2025, Marc O’Polo For the fourth time the partnership with Tencel, the international brand of the Austrian producer Lenzing AG, renews for the fourth time, using the Tencel Lyocell and Modal fibers, both EUCOBEL EUC certified certified. The collection expresses lightness, naturalness and a stratifiable summer style, in perfect harmony with the Swedish scenery of the shooting and with the scandinavian roots of the brand. The PE25 garments (from the Palazzo Palace to the maxi-operations and blouses with tropical prints) embrace a relaxed and conscious aesthetic. Thanks also to delicate shades such as Salvia green, navy blue and touches of magenta red. Which reflect the harmony of Nordic nature, while fluid forms and responsible materials transmit an authentic feeling of comfort and naturalness.

Pandora

The new collection Pandora Essence Explore the contrast between surfaces and introduces two unpublished textures: dunes and enveloping lines. Inspired by the coasts modeled by the wind, the enveloping texture is dynamic and versatile, perfect for daily use. The dune texture, on the other hand, has an organic and wavy form that recalls the rhythm of nature. Both are declined in rings, bracelets and earrings designed to be mixed and superimposed with freedom. Among the iconic pieces: the ring Dune Placate in 14k gold, with daring and fluid design, the earrings are woven and inspired by the beauty of the imperfection. And the sinuous line shirt necklace, with unique shirts and 14k gold plating, symbol of strength and authenticity.

Primark and Rita Ora

Primark Presents Rita Ora Summer 2025 It is a collection designed for those who dream, travel and live following the rhythm of their playlist. Inspired by the free spirit of the summer, it offers bold bikini, complete boho, briefs and accessories statements, perfect for the sunny days and carefree nights. Maxigonna is the absolute star: in the flounces, vaporous and ultra female, ideal for the festivals. Choose it in similar denim, blue chambery or in the red paint version, perfect with a tank top of the acid washing effect. Complete the look with boots, denim jacket and bandana to dance until dawn. The lines, returning protagonists after the bit of the polka dots, dominate among the must-haves: from the beach trousers in cotton-cotton mix, worn by Rita with a triangle top bikini, until complete coordinated to red and white stripes. The crop top with retro rowing back and high -waisted micro shorts are a convenient alternative to jeans, perfect with sandals, flip flops or western boots. Or to mix with always new costumes, skirts and shorts.

Samsoniteworld leader in travel and business products, presents a selection of iconic backpacks designed for those who love to move with style. Exclusive models with a design in detail and high quality materials, which offer a perfect combination of practicality and style. Urban-Eye (pictured) combines an urban look with an impeccable organization. Made of resistant ballistic nylon and customizable with an integrated tag, it is the ideal accessory for dynamic professionals always in motion. Biz2gowith reflective details and many practical pockets, it is designed to offer maximum comfort and functionality. The metropolitan design and sustainable materials make it the Underseater companion perfect for those who live the city with energy. Ecodiver It combines functionality, comfort and an elegant outdoor aesthetic. Made with recycled materials and equipped with water -repellent coating, it is the ideal choice for those who want to travel responsibly, between outdoor adventures and long urban walks.

Scholl

Scholl It is inspired by the vibrant Italian summer and reinterprets two of its iconic models. Fish heel srevolution 4.0 of the classic Heel, and Wave fish. Proposed in two new limited edition nuances: Pink and Pale Blue, which perfectly capture its spirit. The chunky soles in natural beech wood are combined ton sur ton with the upper toma in soft blow. The buckles and screws with pink finish add a refined and harmonious touch to the palette. Versatile and contemporary, these shoes combine style, comfort and functionality and are perfect to wear from day to evening. Available on Scholl-shoes.com and, still for a few days until 29 June, also in the Temporary Store of Corso Garibaldi 65, Milan.

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