Sexy models with millions of followers, but they don’t exist at all: ‘Billion-dollar industry’

Behind perfect bodies, flawless faces and millions of followers sometimes lies a world that is less real than you think. Influencers who do not exist, but do make money, are increasingly appearing on Instagram and TikTok. Who is behind these accounts? And why do so many people fall for it? In this video we dive into a growing industry where technology, seduction and revenue models come together. From seemingly innocent posts to hidden paywalls: nothing is what it seems. How exactly does it work, and where is the line between smart entrepreneurship and deception? Reporter Max van den Broek has delved into this world and explains how this industry works.

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