The Dutch platforms V&D and To Be Dressed were taken over by the British Off-Price Marketplace Secret Sales.
This step is to be revived V&D, the companies said. The amount of the takeover is not known. V&D is to be expanded to the ‘leading marketplace for reduced fashion in Belgium, Luxembourg and the Netherlands’. Thanks to the collaboration with the new owner, V&D receives access to over 4,500 fashion and beauty brands.
Jonathan Kahn, partner at Cool Investments and former owner of V&D, adds: “We bought the V&D brand ten years ago and successfully developed into a pure online company. This sale to Secret Sales is the beginning of an exciting new chapter. With its size, platform and ambition, V&D is now perfectly positioned to grow further and become a familiar address for a broader audience.”
Both V&D and to be dressed should keep their own brand identity, whereby to be dressed by younger people: concentrated. The two platforms are now strengthened by the advanced technology, the operational efficiency and the extensive range of SECRET Sales. Secret Sales is expanding its portfolio with which the online marketplace is active in seven European markets – including Germany and Spain.
V&D in a new form under British owners
The V&D department store chain went bankrupt at the end of 2015. At that time, the company had 62 branches and over 10,000 employees: inside. The department stores gradually closed. The trademark rights were sold to the entrepreneur Roland Kahn, the then owner of Coolcat and America Today.
In 2018 V&D celebrated a comeback online. They focused on the interests of active people over 40, such as travel, hobbies, health, living, garden and fashion. The goal at that time was to reach the sales limit of 100 million euros by 2023. Among other things, due to the corona pandemic, sales collapsed. The migration to a new technical platform and the bad economic climate caused further problems.
In 2023, however, the platform was accommodated at TO DRESTED, since the V&DNL business model proved to be not profitable. Now Cool Investments separates completely from the brand.
This article was used with digital tools translated.
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