Outdoor equipment Schöffel Sportscheidung GmbH relies on new structures in its sales organization. The changes were made to “meet the increasing requirements of an increasingly digital and customer -centered market,” said the company based in Schwabmünchen on Tuesday.
From the current month, Schöffel is now setting “a clear separation into two main areas” in sales. The Wholesale area therefore includes “all sales channels in which Schöffel products are sold through independent trading partners”. In contrast, the B2C activities are bundled in the “Direct to Consumer” area. It thus includes its own web shop as well as “platforms and marketplaces, through which Schöffel acts directly with the end of the end”. The Customer Relationship Management (CRM) is also located here.
“With this new sales constellation, Schöffel not only strengthens its digital and physical presence, but also optimizes operational processes for the identification and solution of focal points in sales,” said the company.
Bernd Dietrich and Stefan Ostertag lead the two new sales areas
The two areas are managed by proven managers. Bernd Dietrich, who has been working for Schöffel for more than ten years, took over the management of Wholesale. Most recently, he led the international sales and the Schöffel Teamwear area. “In this function, he steered the distributors, agencies and the subsidiaries in France and Austria,” says a message.
Stefan Ostertag is responsible for the management of the “Direct to Consumer” area, which is responsible for the marketing and digital business departments in the company before. “I look forward to further strengthening the growing digital sales,” he said in a statement. “The interlinking of marketing and direct to customer offers us enormous opportunities to understand our end science: inside even better and our brand promise ‘I’m out.’ to make more tangible. “