After his failed stint on television, Santi Maratea once again captured attention on social networks with an unexpected turn: the launch of his own fashion venture. The influencer presented a collection of men’s swimsuits, which he defined as “longer and slimmer,” and which quickly generated an impact among his followers.
The line is made up of swim shorts with a longer cut than usual, with a simple aesthetic and sober colors, designed – as he explained – for those who do not feel comfortable with traditional short tights. Maratea showed the models on his networks, where he highlighted design, comfort and style as the central axes of the project, moving away from the supportive tone that marked other stages of its public exhibition.
The launch occurred after the television experience that the influencer himself recognized as a failure, an episode that led him to rethink his public profile and return to a terrain that he dominates: the direct link with his digital community. In this framework, the new venture appears as a personal and commercial bet, without intermediaries, supported almost exclusively by its reach in networks.
True to his style, Maratea chose to communicate the project in an informal and friendly tone, explaining why he decided to get involved in the design and what motivated him to create a garment that, as he noted, he would wear himself. The proposal was well received by his audience, who celebrated the fashionista side of the influencer and accompanied the launch with positive comments and reactions.
Thus, Santi Maratea adds a new facet to his career: that of an entrepreneur in the world of fashion, with a collection that aims to combine comfort, aesthetics and his own identity, in an attempt to reinvent himself after a media setback and once again set the agenda from the networks.
