The merger of three companies, the writing under the Capitoline she -wolf, the choice of the former president who triggered the revolt of the fans and the return to the Friedkin tradition: because it is not just a writing
For Pallotta it was the beginning of the problems, for Friedkin if it cannot be the solution, it certainly helps a lot. The history of the Roma coat of arms has a long genesis and has its roots (at least the most recent ones) to 12 years ago, in May 2013, when a few days before the Italian Cup final against Lazio (exactly four) the then president of Rome decided to change the coat of arms: under the Capitoline she -wolf nothing more acronym asr (Rome sports association) but only the writing (all in capital capital) Rome, with the year of birth, a choice of a choice. The brand, with the ownership of the time that was convinced that the acronym ASR was not recognizable in the world, unlike instead of the word Rome extended in full. But a choice that vowed the feelings of the fans, who felt usurped to a piece of Giallorossi history. And that, of course, the outcome of the final one helped to consider wicked. Or, at least not very lucky …