The watch specialist Watches of Switzerland (WOS) reported an improved financial performance for the 2025 financial year, in which he recorded growth in both the UK and the USA in the second half of the year.
Compared to financial year 24, group sales increased by eight percent to £ 1.65 million (£ 1.96 million). This was supported by an increase in sales in the United States by 16 percent, which was supplemented by two percent in Great Britain and Europe by an increase. While the first half of 2025 was more difficult, the momentum won in the second half, since the group sales increased by a currency.
In Great Britain, this reflected a stabilization of the market, according to Chief Executive Officer (CEO) Duffy, as was observed in the USA, which had experienced a phase of temporary uncertainty in response to initial customs announcements, but later returned to normal trading patterns. “We are aware that the customs situation in the United States is currently unsolved, which makes it difficult to predict future US trade patterns,” noted WOS.
Although challenges were obvious, WOS’s performance corresponded to the market expectations. This will also apply to the adjusted result before interest and taxes (EBIT) for the full year, which will be announced together with the results for the financial year 25 on July 3.
Despite the positive statements in the latest financial update, the past year has proven difficult for WOS. In April, the British news platform BBC reported that the group planned the closure of 16 of its showrooms, which endangered “dozens” of places. In a declaration at the time, the company said: “We continuously evaluate our business in order to remain efficient and productive as possible.”
However, there were also highlights. Among other things, WOS was responsible for the opening of a new Rolex flagship store in London, where the trade has “exceeded our expectations since then,” said Duffy. “With a view to the future, we are still confident about the strength of our business model, our strong pipeline of showroom openings and the resistance of the luxury watch category, in which the demand for key brands continues to exceed the offer.
This article was used with digital tools translated.
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