The focus on outlet industry: “Be our guest-focus” comes to the Zweibrücken Fashion Outlet
Heuer dialog announced the event location for the next industry event “Be Our Guest – FOC”: On May 21, 2025, the forum will take place in the Zweibrücken Fashion Outlet. The half-day event brings decision-makers: inside from trade, outlet management and real estate industry in order to discuss future-oriented strategies for a changing outlet landscape.
Outlet center faces rising expectations-from brands, investors and increasingly demanding consumers: inside. The event is devoted to the question of how the outlet model can develop in order to remain successful in the future. In cooperation with via outlets, operator of the Zweibrücken location, the forum creates space for the exchange of best practice and fresh perspectives on the subject of outlet excellence.
“Be our Guest – FOC” deliberately differs from classic conference formats: interactive, practical and experienced on site.
Highlights:
- Pulse lectures on resilience, innovation and repositioning in the outlet area
- Keynote from future researcher Tristan Horx to Consumer Change, from boomers to generation Alpha
- Exclusive tour of the Zweibrücken Fashion Outlet with a view of the scenes
- Networking in an informal atmosphere with decision -makers: inside from trade, real estate and investment
With a focus on niche issues and practice -oriented insights, the event promotes the open dialogue between relevant industry actors, with the aim of enabling common strategic thinking and giving new impulses.
Note: The conference language is German.