The Paris fashion brand Inès de la Fressange has a new managing director: Romain Trébuil. The co -founder and former CEO of the Circle Sportswear label has the goal of revitalizing the brand. It should strengthen their influence in France and internationally.
Trébuil will support CEO Fabrice Boé in implementing a new strategic roadmap. In particular, this aims to promote the brand internationally. Because Inès de la La Fressange is not only a well -known name on the French market. It is also internationally known, “especially in Italy and the USA”, as Trébuil explains in a conversation with fashionunited.
Inès de la Fressange Paris: Premium strategy
The new roadmap is based on several pillars. The brand is to be “premiumized” by focusing on the most important pieces to make the products more iconic. Bags and accessories are to be further developed. The digital area, which currently makes up a little less than twenty percent of the business, is to be expanded. The team “hopes to double sales”.
After all, new boutiques are to be opened without “rushing yourself and opening on every corner,” said Trébuil.
Inès de la Fressange’s offer will thus revolve around revised products that will continue to be designed in the Paris studios. Forty percent of the articles are produced in France. So the image of the articles is covered, but “the price positioning should not change,” says Trébuil.
The brand, founded by the model of the same name, now has four own boutiques in France as well as several corners and around 140 sales outlets abroad.
Romain Trébuil founded and headed the premium sports brand Circle Sportswear for six years until 2025. Before that, he founded Yoss, an HR marketplace, which he headed for four years until 2019. He also gained experience in the areas of marketing and strategy with large beauty and fashion groups such as L’Oréal and Yves Saint Laurent.
This article was used with digital tools translated.
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