Reell is authentic and honest. The brand has stood for high quality and excellent fits for over 25 years. Reell stays true to its principles by creating streamlined, modern clothing that blends effortlessly into the urban landscape. The focus of the designs is on innovation, style and ‘Freedom to Move’ – characteristics that are perfectly combined in the outstanding ‘Reflex®’ product range.
Now it’s time to take a look behind the scenes at why Reell can be a good business partner.
Optimize performance with ACS
Reell’s modular system offers tailor-made solutions for individual shop requirements. With the Adjustable Collection Service (ACS), products can be adjusted based on performance to find the best selection for customers. Cost-effective point-of-sale materials also support increased sales.
Efficient and targeted offer
- Reell offers flexible business models with EDI connection and a user-friendly B2B shop to make everyday business easier.
- An EDI system ensures automatic and precise replenishments so that stocks are never exhausted.
- The B2B online shop is available 24/7 and offers an intuitive design and easy access to all products and information.
- The company looks back on 25 years of experience and works closely with international customers, with 80 percent of its customers having been loyal for over ten years.
- Reell offers flexible and compatible solutions that are tailored to the individual needs of business partners.
- Reell’s experienced team is available to support business partners at all times and offers support at eye level.
- Reell remains independent and innovative, with a growing list of loyal and long-standing customers.
Building a better business together
- Thanks to a large selection of trouser models, Reell offers suitable products for different customer groups and supports specialist shops with tailor-made marketing packages.
- Pre-orders enable higher discounts and better production planning, which leads to automatic margin improvement.
- The growth bonus program rewards increasing sales with refunds in the customer loyalty program.
- Contemporary payment conditions offer significant discounts for professional and reliable payments.
- In the first year, Reell Jeans supports with an easy POS display and flexible discount systems, in the second year with more targeted orders and in the third year with a personal key account manager and tailored marketing campaigns.
sustainability
In addition to the growing range of products made from organically grown materials, Reell is committed to a conscious and sustainable future. A dedicated production facility was opened in Pakistan in 2023. The fire opened up new avenues in efforts for fair working conditions and autonomous and more climate-friendly production by, among other things, using the energy from the installed solar panels to generate electricity. Work continues to prepare Reell even better for the challenges of the future.