In full transformation of the real estate sector, a new technological model is consolidated that raises the rod of the quality of services. It is no longer about moving with ease through social networks to capture customers, but the new situation demands a team with a deep knowledge of various technological tools at avant -garde.
“The Argentine real estate sector is heading towards a new technological standard that redefines our profession. It no longer reaches with a presence in social and professional networks or commercial skills: today a comprehensive digital ecosystem is needed that enhances the real estate agent and allows you of Keymex Latam and Argentina.
Real estate professionals are increasingly aware that economic profitability depends, more and more, to create memorable moments in the relationship with consumers. What perhaps is not so evident is the radical change in the experience of the client promoted, for example, by the use of technologies such as augmented reality, virtual reality, mixed reality and extended reality.
Through the Spatial Computing o Space computing (the technology that integrates the digital and physical worlds), all these technologies allow to show a building or a house that was not yet built: they give the possibility to those interested that they “walk” through those places under construction and even suggest modifications in the design. The use of drones also revolutionizes real estate marketing, since it allows to show the properties from many unique angles. Customers not only see the house, the roof and the patio, for example, but also the surrounding neighborhood and the views.
The new technological standard of the real estate sector also includes virtual tours or 360º videos of real estate for sale or for rent, as well as the Virtual Staging: In virtual furnishing, visual images and effects are used to show how a furnished and decorated property could be seen without having to move furniture or invest time in decorations. In turn, digital twins replicate real world systems or environments, and serve several purposes such as monitoring, analysis and optimization.
And there are more: the process of purchase, sale and transfer of properties becomes more transparent, safe and efficient through the use of Blockchain. Smart contracts (self -demand contracts stored in a Blockchain) automate and expedite the transaction process, thus reducing the risk of fraud.
“In this scenario, companies that provide accessory services to the real estate corridor play a key role because they offer structure, experience, support, avant -garde technological tools, continuous professional training and a national and international commercial network,” says García Malbrán; And he adds: “An agent that operates within a network accesses a permanent accompaniment of a team of experts, specialized training according to the level of progress of their profession, networking for marketing, access to innovative technological services, integrated CRMS, process automation, personalized campaigns with artificial intelligence and data analysis systems, without having to develop them on their own.”
In that sense, there are more and more real estate corridors that – currently employee in their new business role – warn that the memorable experiences provided by technology can stimulate the will to choose a certain property, while providing better performance rates in the market and guaranteeing life for life from customers.
Experts underline that new technologies are not all: success appears when professionals reconfigure to create new ways of working. Thus, technology allows new ways to operate and serve customers. “2025 will be the year of professionals who understand that technology does not replace the corridor, but that it enhances it. From Camesi, we will continue to promote this change with responsibility, professionalism and commitment to the future of Real Estate Argentino,” says García Malbrán.
The new technological standard implies a kind of “zero level” from which you can only grow. Real estate corridors that mark trend are those that are surrounded by a multidisciplinary team to focus on maximizing their offices at the commercial level. In that sense, new technologies are positioned as essential allies.
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