The French luxury fashion house Hermès reported on Wednesday a five percent increase in sales to 3.9 billion euros in the third quarter of 2025. The company was unimpressed by the environment for the luxury industry that has not been very favorable for several quarters.
Optimistic outlook
The maker of Seidencarrés and the famous Kelly and Birkin bags remains optimistic about the future. The company confirmed its “ambitious” goal of achieving currency-adjusted sales growth in the medium term, despite the global economic, geopolitical and monetary uncertainties.
In the most recent quarter, sales development, like that of the competition, suffered from unfavorable exchange rates. Adjusted for currency effects, revenues rose by ten percent, according to the company’s announcement.
In the first nine months of the year, sales increased by 6.3 percent to 11.9 billion euros.
Just on Tuesday, the company introduced British designer Grace Wales Bonner as Véronique Nichanian’s successor. Nichanian was responsible for men’s ready-to-wear collections at Hermès for 37 years. She will present her final collection in January.
Hermès will not enter haute couture until 2027 at the earliest
“After that, a collection will be prepared by our studio,” explained CFO Éric du Halgouët. The first Grace Wales Bonner parade is planned for January 2027.
The project to enter haute couture will be implemented “in 2027 at the earliest”. But it is “in preparation,” du Halgouët explained in a press conference on Wednesday.
Sales development in the third quarter of 2025 was more dynamic in Europe, America and Asia than in the second quarter. The “loyalty of local customers” in Asia was particularly important. Hermès renovated and expanded several boutiques there.
Sales also developed well in America and rose by 7.2 percent to 714 million euros. In Europe the development was also positive with an increase of 8.3 percent. In France the increase was even greater at 10.4 percent.
The leather goods and saddlery division, Hermès’ core business, was solid. According to the company, this was primarily due to “strong demand for iconic products” such as the Birkin or Kelly bag models. The new collections also contributed to this.
Du Halgouët highlighted that Hermès will invest more than one billion euros in 2025. A 25th leather goods factory opened this year in the Charente region of France. Hermès plans to open three more production facilities in the country over the next three years.
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