The German sporting goods provider Puma SE has extended its partnership with the popular fitness competition series Hyrox until 2030. The brand will also equip Hyrox with official sportswear and shoes over the next five years and also “become an exclusive presenting partner of the Hyrox World Championships,” said Puma on Wednesday.
Puma supports the sport that combines running with fitness elements, since 2017. Since 2023, the “Global Partner” company has been Hyrox. At the beginning of this year, the brand presented its first collection developed for Hyrox to cover shoes and clothing. Puma has now announced that it would “expand this offer in the coming years”. The partnership with the “fastest growing fitness sport” is a “successful platform for the company to increase brand awareness among the many enthusiastic participants in sport”, says a message.
Puma CEO Arthur Hoeld praised the long-term extension of the cooperation. “Hyrox has grown enormously in recent years, for us as a sports brand a strategically important partnership and a great shop window for our innovative performance products,” he said in a statement. “Our products have proven that they support the different requirements of athlete: inside this very versatile sport and help them achieve great results.”