The Valencian start-up Flipflow, specializing in AI-powered market analysis for the retail sector, has closed a financing round of three million euros. The fresh capital is intended to accelerate the technological development of the platform and drive international expansion into the USA and Northern Europe.
The round was led by the Barcelona-based early-stage investment company 4Founders Capital, as various specialist media and platforms – including El Referente – report. Both new and existing investors also participated: Abac Nest, Acurio Ventures, Lanai Capital Partners, Angels Capital, Mango and Puig. Angels Capital is the investment vehicle of Mercadona President Juan Roig.
Mango had already entered the market in early 2024 via a convertible bond loan and its accelerator program Mango StartUp Studio. Puig is considered a new addition to this round – obvious since Isdin, in which Puig holds 50 percent, is already one of Flipflow’s customers. Other existing customers include Gucci, Nestlé, Unilever and L’Oréal.
From data chaos to the basis for decision-making
Flipflow was founded in 2021 by Ricardo García (CEO), Ismael Gandarillas (CTO) and Mario Rodríguez (CCO). The platform combines data from e-commerce, marketplaces, pricing, reviews and the competitive environment into a unified analysis interface – internally referred to as “Retail OS”.
“Retail can no longer operate with fragmented tools and manual analytics,” says CEO García. The aim is to enable companies “to make decisions autonomously and at the same speed as the market.” The start-up went through the Lanzadera accelerator program in Valencia in 2022 and closed a first round of 900,000 euros at the end of 2023. It is already active in Spain and Latin America.
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