Loewe appoints Jack McCollough and Lazaro Hernandez, the founders of the Proenza Schouler brand, the new creative tip of the Spanish fashion house.
McCollough and Hernandez are responsible for the creative direction for all collections in the areas of women’s fashion, men’s fashion, leather goods and accessories, the Loewe mother LVMH announced on Monday. They compete with effect from April 7th.
“I am very happy to welcome Jack and Lazaro to Loewe,” said Loewe-Ceo Pascale Lepoivre. “Your vision and creativity go perfectly with the codes of the house that we have built up, and I am looking forward to how you will shape its future.”
The new creative directors got to know each other at the New York fashion school in Parsons School of Design. During their studies, they founded the Luxury brand Proenza Schouler, based in the USA in 2002. McCollough and Hernandez handed over the creative management of the brand at the end of January.
Proenza Schouler founder follow Jonathan Anderson
“We feel incredibly honored to join Loewe, a house whose values and mission match our own,” said the duo. “We look forward to working with his extraordinary teams and artisans, whose talent – under the extraordinary creative direction of Jonathan Anderson – Loewe has shaped the cultural strength that it is today. We thank Bernard Arnault, Delphine Arnault, Sidney Toledano and Pascale Lepoivre that they are the next chapter of this remarkable house have entrusted. “
The message is made one week after the fashion house confirmed the farewell to the long -time creative director Jonathan Anderson. After around eleven years at the head of Loewe, the rumors about his departure in the past few months.