Belgians spent no less than 18.3 billion euros on online purchases last year, but the profits mainly go to foreign giants such as Shein and Temu. This is evident from research by e-commerce federation Becom. “They continue to achieve growth figures of 30%, despite their dubious reputation,” says managing director Greet Dekocker. Shopping expert Pierre-Alexandre Billiet: “This is completely eroding our economy.”

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