Puma becomes an official partner of the highest English division in football.
From the 2025/26 season, the Herzogenaurach sporting articler acts as a ball supplier for all league games of the Premier League, Puma said on Monday. In addition, the group will also support the league in numerous initiatives such as football programs, talent promotion as well as large marketing campaigns and events.
“Cooperation with the Premier League, the most watched football league worldwide, is an important step in Puma’s brand elevation strategy,” said Puma CEO Arne Freundt. “We look forward to bringing our performance technology to the top of the game and getting in touch with the many fans worldwide.” Puma is already present in the league (Manchester United) as an outlet of the reigning ‘Premier League’ master Manchester Manchester City as well as through cooperation with players like Jack Grialish (Manchester City), Kai Havertz (Arsenal), James Maddison (Tottenham Hotspur) and Harry Maguire.