Plan for more advertising at NPO ‘particularly strange’ according to experts: ‘Not suddenly an extra 50 million in the market’ | TV

HILVERSUM – The fact that public broadcasters may try to rake in tens of millions more in advertising revenue from 2027 will be at the expense of commercial media companies. This is what media and marketing specialists told De Telegraaf. “Companies are not suddenly going to purchase a lot of extra advertisements because the government says that the NPO can raise an extra 50 million euros.”