From telling the search for a language, of a personality capable of transforming technology into possibilities, up to new territories of creative collaborations. The Milan Design Week 2025 has marked the debut of Cupra Design House, Division of the automotive manufacturer born openly as a true style center, but also tells the collaboration with the International Design Institute Raffles Milan to involve students in the development of an artistic project. The multisensory experience is one of the horizons that the car must travel to involve, and here is the combination of cupra and the Italian artist Andrea Crespi, experimenter of a style between aesthetics and optical illusion. “Our language is certainly in design, the key element to communicate to everyone who we are, what our products are and where we want to arrive” explains Pierantonio Vianello, brand director Cupra for Italy. “Design is not only style, but also design and ability to listen to the new generations”.
