The Düsseldorf-based clothing retailer Peek & Cloppenburg KG will be relying entirely on the Peek & Cloppenburg and Anson’s brands for its online business. The e-commerce platform Fashion ID, on the other hand, will be discontinued shortly, the company confirmed to FashionUnited. The specialist magazine Textilwirtschaft (TW) had previously reported on the decision.
Due to the “identical name with P&C Hamburg”, the Düsseldorf retail group opened its online platform in 2013 under the name Fashion ID, the company explained in a statement. Only a few years later did the e-commerce presence of our own brand follow: “In 2016 we were able to launch the web shop at peek-cloppenburg.de, after which the shops in Austria, Poland and the Netherlands followed under the same name”. , explained the group. “Since then, our focus has been on this domain, which customers can clearly assign to our brand.”
This course is now to be continued: “All of our activity is currently flowing into the P&C online shop, which we are preparing to relaunch in the third quarter,” the company announced. “Today, the recognition and consistency of our brand both online and offline is more important to us than ever as we work towards our goal of becoming Europe’s largest omnichannel fashion retailer by 2026. To do this, we are linking the online shops of Peek & Cloppenburg and Anson’s even more closely to brick-and-mortar retail than before, so that our customers can enjoy the same brand experience everywhere and use all channels in the way that is best for them.”
The concentration on the brand names known from the shopping streets now means the end for Fashion ID: The online shop will be “shut down” after the relaunch of the P&C platform, the retailer announced. The previous customers would then be redirected to the P&C shop.