The British conglomerate EasyGroup is entering online trading with the launch of EasyShop.com. The new marketplace platform was developed in partnership with the e-commerce company OnBuy.
According to the group, the start is planned for the fourth quarter of 2026. EasyShop will initially operate in 21 European countries. The aim is to bring retailers together on a single, cross-border marketplace, according to a statement.
The platform will operate with the marketplace technology developed by OnBuy and as a pure marketplace model. This means it will neither build its own inventory nor compete directly with retailers.
The goal is to give retailers access to customers in multiple countries without having to manage separate local marketplaces, the company said. At the same time, consumers are offered a price-oriented shopping experience under the Easy brand.
Stelios Haji-Ioannou, the founder and owner of the Easy brand family, explained the project. “The Easy family of brands has expanded into many new sectors by focusing on simplicity and value for money. I believe an online marketplace leveraging a great domain like EasyShop is a natural next step,” he explained in a statement. Haji-Ioannou added that the company has already started attracting traders to the platform.
Cas Paton, OnBuy’s founder and CEO, said the new platform is designed to help retailers expand internationally faster by “removing many of the barriers that typically slow retail expansion.”
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