Guillermo Seita is a kind of octopus. With his multiple companies, he works for many political leaders at the same time. His first as a consultant was in the 2015 presidential campaign, when he revealed exclusively to NOTICIAS that he was advising the three main contenders: Mauricio Macri, Sergio Massa and Daniel Scioli.
Today he is more focused on work in the interior, with several governors. And from there he strongly criticizes the President: “Milei is the result of 40 years of the resounding failure of politics,” he says in an interview on the streaming program Deriva. And he adds: “People said I’m going to vote for the Fool, so that this impresses. They couldn’t give enough of the failures and the lies.”
Deriva is a program from its survey company Management & Fit. The program, which many consultants and some journalists will go through, had its premiere chapter with Carlos Menem’s former press secretary.
From that program, Seita demystifies the President: “I don’t think Milei did anything well in his campaign. And yet he won,” he says. And he explains: “They attribute to Milei a management of networks and a new way of communicating that I believe to be the case. I think Milei is beginning to endure and suffer what Cristina suffered. And what is a constant: the ways in Argentina kill you.”
Using the example of the ’90s, the consultant shows how the installation of a politician in the country changed: “When Menem was president, it took him a year and eight months to go around Argentina twice. He did not leave the Argentinean to say hello. On the other hand, Milei was president with a short campaign, without visiting a single province,” he says. And he completes: “Building a level of knowledge used to take a lot of time and a fortune of money. Today it is solved in 7 months and much cheaper.”
Tips 2027.
What would the consultant say to someone who dreams of being a candidate in the next elections? “First, let him wait,” says Seita. And he explains: “As a result of Fernández and Milei, presidents come out from under the stones. I would tell them to put themselves back into storage. It takes little time to establish a candidacy and spending a year as a candidate in Argentina is not a good idea.”
“People see politicians on TV and see them as part of the problem. They don’t listen to them,” said Seita. And he concluded: “I see people exhausted, more anguished. What happened to Milei is a hard blow for people. I see young people distancing themselves from the Government.”
For the consultant, the upcoming campaign will also be a campaign with a lot of political fragmentation. Of Peronism divided into many candidates.
Seita imagines a Mileism seeking a rapprochement with governors: “Those who govern are going to wait. The government is going to offer them agreements that benefit them, to retain their provinces. The governors are going to take time and agree with the Government in 2027.”
