Riclard Paola Marella in the way that you would have liked it. This is the goal of First edition of “edited by Paola”a solidarity initiative for charity organized in collaboration with the Paridevital Agency, dedicated to supporting the projects of the Paola Marella Foundation. The Foundation, created in memory of the architect and well -known face of TV, who disappeared on 20 September at only 61 years of age, was established to offer tangible support to those who face the difficult diagnosis of pancreas cancer. And now he gets to the heart of his business with a first event to be held from 9 to 11 May in the suggestive fabric hall in Milan, One of the most iconic spaces on the Milanese panorama.
The initiative “edited by Paola”
Design and furniture, fashion and beauty: there is everything in the “edited by Paola” initiative. An initiative that comes to life thanks to the participation of many and different realities that have chosen to donate their products, selecting them with a special cure: Each article reflects the refined taste, timeless elegance and attention to detail. Elements that Paola Marella loved.
It is no coincidence that the objects were selected as if it were she who chose every single piece. There will also be the works of many artists. On display «Beautiful and significant objects, offered at a special price that transform shopping into a concrete gesture of solidarity», We read in a press note.
Support research for the treatment of the disease
The aim of the initiative is to support the research for the treatment of pancreas cancer. The proceeds of the event, In fact, it will be entirely donated to the Paola Marella Foundation and will contribute to Start a first significant project in collaboration with the San Raffaele Hospital and its Pancreas unit, led by Professor Reni and Professor Falconi. The project concerns an innovative update program for Oncologists.
“Why pancreas cancer – say the organizers – It is one of the most complex challenges in oncologyand constantly form those who fight this disease every day means to offer patients an additional possibility, guaranteeing cutting -edge care and quality assistance ».
The goal of the Paola Marella Foundation
Paola Marella had no doubts, He would have liked to be remembered in a specific way: doing something concrete for others. «With this spirit her family (her husband Domenico and his son Nicola) gave birth to a foundation that bears his name and who intends to offer tangible support to whom faces the difficult diagnosis of pancreas cancer»Explain the organizers of the event.
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