THEThe period between the end of May and the beginning of June is a magical moment. Which starts a period full of novelty for the fashionista people and for anyone who has to update the wardrobe, with the essential garments of the summer. In the most iconic holiday resort, in fact, the long florilege of openings new shopsof the pop-up stores and creative takeover created ad hoc for theSummer 2025.
Between ultra -sought -after bathing atmospheres, excellent craftsmanship and luxury hospitality. Flying on the enchanting islands of Capri And Ibizaup to the unmissable locations on French Riviera and al Lake Como. Discovering the most current fashion fashion addresses, to be scored immediately on the agenda and in Carnet de voyage of the next few months.
The new shops and pop ups of the summer 2025
With the summer, the new ones appear like delicious first fruits exclusive shopping addresseslocated in the cities of art that can be visited all year round, or in open pop up version From May to October. The train of desires Fashion this year starts from Capri, passes from the most elegant Italian seasidecreen cities and reaches the splendid Ibizenche beaches. In a long journey that combines Fashion and architecture, design and lifestylein exquisitely Mediterranean sauce.
In Capri with the Timeless elegance of Armani and Van Cleef & Arpels
On the blue island, Giorgio Armani reopens his boutique Located at the foot of Villa Pompeiana. A sophisticated space, characterized by high times, walls covered with wallpaper with motif of palm trees in celestial and gold tones, sand -colored oak floor and rope details that evoke themaritime aesthetics of the brand. Platinum metal tables, seats Armani/House And design lamps, complete the set -up. Which sees the men’s and women’s collections, accessories and eyewear, watches and the end of the Giorgio Armani 11 line.
Giorgio Armani’s new boutique in Capri. (Photo Courtesy of Press Office)
A few steps away, the brand of high jewelry Van Cleef & Arpels It inaugurates a seasonal boutique in the central Via Roomelle, which will be open until 31 October 2025. The environment with delicate tones and sinuous lines reflects the poetics of the French Maison. Welcoming visitors in oneatmosphere of serenity and harmonyideal for admiring the sparkling creations of buds and precious stones.
Gant’s Preppy style on the French Riviera
At the Hotel Château de Théouule, overlooking the splendid Cannes baythe brand Gant present Summer Getawayan immersive experience between Mediterranean Gourmet Gourmet Cuisine Fashion, Culture and Cuisine. The American Sportswear and Lifestyle brand transforms The Plage Blanche in oneElegant oasis. With a selection of Summer garments, limited edition sea towels, beach gameswell -kept books and personalized moments to live the sun with Relaxed charm.
The setting up of Gant at “La Plage Blanche” of the Hotel Château de Théouule, in Théoule-sur-Mer on the French Riviera. (Photo Courtesy of Press Office)
In Ibiza with Jaquemus
Among the most glamorous destinations of the summer, the pearl of the Balearicwhich welcomes a new temporary boutique signing Jacquemus. THE’opening is driven by an exclusive Beach Takeover at the Casa Jondal restaurant in San José (one of the most renowned on the island), set in a breathtaking location between juniper trees, natural sand floor and sea view.
From umbrellas to the beds up to the cushions, the sea towels and the field to play the pétanqueBanana yellow (key color of the brand for the summer) with the iconic polka dot motifs colors every corner with taste, joy and a pinch of retro nostalgia.
In addition, there is an exclusive on sale capsule collection of light clothes, straw bags in chic version, multicolored striped shirts, Bermuda and men’s and women’s sneakers. Designed for travel and leisure to live in the city, in perfect Mediterranean-Chic style.
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