The Spanish fashion group Inditex surprises with its own account on the Medium platform. There the company shares insight into its technologies under the name ‘Inditex Tech’. This is unusual because companies usually keep information about internal processes secret.
Medium was founded in 2012 by Evan Williams and Biz Stone. Noah Glass and Jack Dorsey, who were involved in the founding of Twitter in 2006, were also part of the founding team. Medium was created as a counter -design to Twitter, which today is simply called X in October 2022 after taking over by Elon Musk. Medium offers space for profound content. Users: Inside, without the character limitation of Twitter/X, can be expressed. The platform sees itself as a community in which ‘read and written content is important’. ‘Words can split or strengthen, inspire or discourage us.’ Medium wants to reward depth and nuances in a world that is often dominated by superficial content. Over 100 million people use the platform, including software developers: inside, writer: inside, product designer: inside and CEOs. Now you can also discover the content of the Spanish fashion group Inditex.
Inditex is a ‘global fashion retailer behind Zara, Pull & Bear, Massimo Dutti, Bershka, Stradivarius, Oysho, Zara Home and Lefties’. The company has a diversified portfolio of own brands. All brands pursue a common vision: Customers: Inside ‘an inspiring, high -quality and responsible fashion experience’. Inditex focuses on the innovations of the ‘Inditex Tech’ department on medium. There the company wants to create ’emotions through the combination of images, designs and technology’. With the new medium account, Inditex shares these efforts.
First publication
In his first article “How Inditex Micratrontends uses for a future -proof platform development”, Inditex explains the implementation of microfrontends to optimize its business model. The optimization of the global technology platform IOP (Inditex Open Platform) through the development of the IOP product platform serves as an example. This solution is based on microdrontends and combines all applications connected with purchases on a single, uniform and scalable platform.
Miguel López from the technology department of Inditex announced the new medium account a few days ago on social media: ‘At Inditex we do amazing every day. Today we share a little more about our technological work and open our medium account. ‘ The first article is about ‘how we use a product/technology system based on microfrontends to develop the platforms of the future’.
- Inditex shares information about the technologies used on the new medium profile ‘Inditex Tech’.
- Medium is a platform for profound content with over 100 million users: inside, including developers: inside and CEOs.
- The first contribution from Inditex on Medium deals with the use of microfrontends to develop future -proof platforms and shows how the company optimizes its business model.
This article was used with digital tools translated.
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