The Finnish frozen potato has got people moving. The phenomenon is confirmed by Kesko and the S group. In the frozen pools of stores, there have been problems, because certain bags of frozen potatoes have been sold out in an instant. Rooty Wokkiperuna, which entered the market a year ago, has become a hit thanks to the Tiktok video. Pohjola Peruna’s marketing director Jami Teirikari admits that the product delivered from the factory was not delivered to the stores at the same rate as the stores sold it out.
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