The popularity of Alko’s beers and non-alcoholic drinks increased, while sales of wines and spirits decreased at the beginning of the year.
Liter sales of Alko beers increased by 45 percent. Pete Anikari
Alko says that the tax increase of more than 10 percent that came into force at the turn of the year has decreased wine sales.
Alko’s total wine sales fell by almost six percent in January-March.
– Sales of white wines decreased by almost 8 percent, sales of red wines by 4 percent and sparkling wines by approximately 6 percent. Sales of rosé wines were at the same level compared to the same time last year, the press release explains.
Sales of spirits, especially vodkas and spirits, also fell.
It has been reported for years that alcohol consumption among young people has decreased. Alko’s product communication manager Anri Lindström’s according to this can also be seen on the wine shelf.
– We notice in our own customers that young people are indeed interested in wines, but from a slightly different point of view.
According to Lindström, young people approach purchasing situations practically.
– In the beginning, you don’t necessarily come to pick up a certain product like red wine, but you go for a drink for a situation, like a night out with friends. The purchasing behavior of young people also seems to be combined with the awareness of their own values and goals to find the best possible value for money; it is not necessarily the cheapest option, he says.
Alko’s liter sales fell by 1.4 percent in January-March. KIMMO HAAPALA
Beer and non-alcoholic
According to Alko, liter sales of beers grew by 45 percent and of brewing products by almost 29 percent in the first quarter of the year.
The popularity of non-alcoholic drinks also grew. However, they are still moderate at less than two percent of total sales.
In total, Alko’s sales liters decreased by 1.4 percent at the beginning of the year compared to the same time last year.