The Preppy Club – A Summer State of Mind.
“The Preppy Club” takes you into a world in which summer is not only a season, but also a mindset. A world in which clubhouse flair combines with the lightness of sunny days-and fashion becomes the language of a special lifestyle.
Whether coffee on the terrace, spontaneous paddle tennis match in the afternoon or at the sundowner with friends: ideas, partnerships and an unmistakable feeling of community are created here.
A world in which sporty ambition and effortless style share the field. Welcome to the club.
Business
COLORS
- Pastel colors: Gentle, steamed tones – the “summer essentials” combine soft colors with fine fabrics for a fresh look
- Greens:: Fresh, bright green tones
- Reds:: red in combination with navy within the preppy topics; Aubergine as an elegant and at the same time powerful color
- Neutral:: harmonious and reserved in minimalist and modern designs
Prints/patterns
- Botanical motifs
- Monochrome/monochrome prints
- Micro-print
- Sportive accents: conversational prints with racket sports motifs
- Rich structures, business caros, classic and summer stripes
Core topics
- New Modern Fit:-Same Shape, smart look: The Olympus Luxor Modern Fit shirt with new and contemporary processing details for a perfected look and optimized wearing comfort.
- Summer essentials: Garment-Washed/Smart Business shirts and dress for Yes (Wedding topic)
- From Workt to Workout – The Preppy Club: Oxford Story & Conversational Prints
- Product Group Focus: 24/Seven Push in two basic qualities: Cotton/Elasthan & Polyamide/Nylon Olymp 24/Seven Jersey shirts offer the ideal mix of functionality, comfort and style. The super-fine single jersey made of Cotton/Elasthan is the basis of Olympt 24/Seven Jersey range. In addition, we expand the jersey competence with the feather-light material made of polyamide and Elasthan. 4-way stretch offers optimal freedom of movement. The construction of our fabrics enables optimal moisture transport. The anti-Smell equipment ensures a fresh fit.
Casual
COLORS
- basic: Color palette of Brand Colors: blue-nuances, off-White and natural tones
- Mid-tones: Green and brown tones
- Highlights: Mangogelb and Sunset Pink
Prints & Patterns
- Tropical, botanical motifs
- Preppy Clubhouse Conversational Prints, inspired by RACKET Sports as all-over prints, but also as T-shirts with front/back print
- Logomania with the picture brand, the stylized “O”, both as all-over prints and front-print t-shirt
- Modern caros, stripes and ringel to match the Preppy styles
Core topics
Summer essentials
Knitting polo in summer colors, short button placket as well as buttocks to be buttoned linen shirts and t -shirts in fresh colors and printsFrom Workt to Workout – The Preppy Club
Polos, T-shirts and resort shirts, inspired by Sportcore topics like Racket Sports
Iconic product
- The club shirt: A hybrid overhid made of Cotton/Linen, which is in his look between a shirt and a jacket. Either attracted styled in combination with a shirt or casual with a T-shirt or polo
- Shirt with polo cloaks: Soft Peached Oxford shirt in a short arm with a knitted polo cloak as a contrast. Stripes on Brand Colors as Tipping
- Colorblock shirt: Iconic Soft Peached Oxford Quality in Color Block on Brand Colors
- Cool cotton knit: Polo with a short button placket and buttoned with structure from a Cotton/Coolmax ® yarn with very subtle preppy details
- Cotton Lyocell: Stylish and comfortable knitting polo and t -shirt with cooling effect
- Active Dry Extended: The Racket Sports Polo made of COTTON/ COOLMAX ®- in Active-Dry quality with contrast-trophy collar, sleeve cuffs and subtle preppy details
- Polo buttoned: As a Two-Tone-Oxford piqué from a cotton/linen/lyocell quality with monochrome button strip, collar and sleeve
- Front/back-print t-shirt: as a “soft-comfort” single jersey
Key Commercial Stories
Summer essentials: With the summer essentials from Olympus, summer begins in the wardrobe: airy materials and fresh colors create looks that work effortlessly-whether as a smart business shirt, casual shirt, polo or t-shirt. Perfect for summer days, on which lightness and style do not exclude – but complement.
Dress for Yes: A yes, that counts. A shirt that remains. From the last supply marathon to the first dance in the evening- the Olympus Wedding look accompany with a style through a day full of emotions. With modern colors, fine structures and elegant details. For everyone who is ready to say yes: yes too style, yes to love, yes too big moments.
From Workt to Workout – The Preppy Club: From the meeting directly onto the court – without a breach of style. The connection of timeless business elegance with sporty lightness. Smart cuts, functional fabrics and a modern casual twist make the look changeable: perfect for a day that begins in the office and ends on the court.
