The Bietigheim shirt specialist Olymp has appointed Sven Brüggemann as the new brand Director. The position is located in product management, the Olympen Bezner KG said on Tuesday. Brüggemann will compete on September 15 and will be responsible for cross-product management in the future. He reports directly to the management.
Brüggemann follows Florian Neu, who has held the function since its introduction in 2023. New, the Olympus for his dedicated commitment in the development phase of the area of responsibility, thanked the company at its own request, according to the message.
In this context, Olympus emphasized that holistic product management gain relevance in an increasingly dynamic market environment. Consumers: Today, the importance of quality, sustainability and clear brand profiles increasingly placed on the inside, which is why it is no longer just about the design of individual products. Rather, the area of responsibility includes the entire process, from the first idea to development to the presentation at the point of sale. With the appointment of Brüggemann Olympus wants to set a clear signal for the strategic further development and the consistent strengthening of its market position.
New Brand Director comes from Roy Robson
The new Director Brand Management & Design moves from Roy Robson to Olympus. There he has been a director of Brand and Product since 2017 and drove the transformation, modernization and internationalization of the brand significantly. Previously, he had various positions at the Metzingen fashion group Hugo Boss AG and at the Herzogenaurach sporting goods manufacturer Adidas AG.
“In a dynamic market environment, in which consumers are increasingly emphasizing quality, sustainability and clear brand profiles, a holistic product management is becoming increasingly important,” said Heiko Ihben, Olympus Managing Director for Brand, Product & Human Resources. “It is about much more than the design of individual products, but also includes the entire process: from the first idea to development to the presentation at the point of sale. With Sven Brüggemann and his proven competence, we are making a strong sign for our strategic development and the consistent strengthening of our market position.”