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In a new commercial for Adidas Originals, Noel and Liam Gallagher show themselves together in front of the camera. The clip is part of the preparation for the announced “Live 25” reunion tour of the band. The newly placed collection includes Firebird training suits, raglan jerseys, fishing hats and coach jackets, some of them can be seen directly in the video, worn by Liam Gallagher himself.
The three-minute spot is accompanied by the Oasis classic “Live Forever” (1994) and shows a mixture of archive recordings and current recordings of the Gallagher brothers in adidas outfits. The video description states: “This film shows a journey – from the streets of the city to the stadiums, from the hymns of the 90s to today. A tribute to two brothers, two icons, a band, and a brand that accompanied it on every step.”
Check out the clip here:
In advance, Oasis and Adidas had caused tension with a short clip on Instagram. Under the motto “Original Forever. Everything is revealed.” Asked the fans to switch on Channel 4 at 9 p.m., just in time for the premiere of the spot.
The campaign is under the name “Original Forever”. The official description states: “With the return of the band for ‘Live 25’, the collaboration produces a new era to Styles, with modern new interpretations from stylish silhouettes. From Firebird training suits to classic jerseys and jackets, the ‘live 25’ collection honors the past and also lives in the presence.”
Filming cause a sensation
The commercial was shot in a pub in London, according to “NME”. According to “The Sun”, complaints from the neighborhood are said to have occurred. A resident commented: “The noise was enormous.” This initially speculated that the band plays a secret concert. Liam Gallagher later made it clear to X (formerly Twitter) that no live music was played. Noel Gallagher confirmed at the radio station “Talksport” that he had recently met with his brother: “He is great. I was with him yesterday. He is fine, he was in top form. He can hardly wait – we can hardly wait.”
The new adidas oasis collection will be available via various channels: in Adidas-Stores, on adidas.co.ukabove oasisnet.com As well as directly at the concerts of the summer tour. There are also temporary pop-up stores in Great Britain with ticket-based admission.