Now that it is losing market share: how can Colruyt turn the tide? “There is a mastermind at work there, in a few years you will see results”

Supermarket chain Colruyt is losing market share to competitors who open their stores on Sundays, but Colruyt CEO Stefan Goethaert does not plan to do the same. How can the group climb out of the valley? We asked supermarket specialists Stefan Van Rompaey and Pierre-Alexandre Billiet. “In the media it seems as if Colruyt is a sinking ship, but the story is more nuanced.”

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