Waiting at La Perla has an end. As the Italian Ministry of Companies and Made in Italy (Mimit) announced today, an industrial investor for the Italian underwear label was found. This is intended to secure production and jobs and lead the traditional brand into a new future. The new industrial player and the associated industrial plan will be presented to the Mimit, the unions and the local authorities on June 10.
The deadline for binding purchase offers for La Perla’s assets was May 14th at 12 noon. The official offer period ended at this point.
“La Perla is saved! We are ready to assign this symbol of the made in Italy to an industrial actor who guarantees the brand, the production location and all 210 employees – with a further 40 new hires. An extraordinary result that is the result of a great team performance,” said the Minister for Companies and Made in Italy, Senator Adolfo Urso. The statement fell as part of a meeting at the La Perla location in Bologna, in which workers: inside, local institutions and union organizations also took part.
40 new jobs planned
During the meeting, Urso expressed his thanks to State Secretary Fausta Bergamotto, who is responsible for corporate crises, as well as the Italian and English bankruptcy administrators: inside, the commissioner: inside and the employees: inside of the Mimit. He also emphasized that the new industrial player will be officially presented in the Ministry on June 10.
Until the transfer to the new buyer is completed, a regulation to extend the unemployment fund will be developed in cooperation with the Ministry of Labor. This measure is said to be included in an upcoming decree.
“A qualifying element of the project is the will to preserve and revive the production site Bologna and to invest in its gradual reactivation as a production center of the brand. A decision that shows a clear strategy for strengthening the Made in Italy as a trademark,” continues Urso.
This article was used with digital tools translated.
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