Heather Kaminetsky is the CEO of the online fashion retailer Net-A-Porter and thus part of an extensive realignment of the management team
In her new role “the definition and implementation of a newly busy customer is responsible for Kaminetsky: Interior offers worldwide and the simplification of the organizational structures,” said Net-A-Porter on Thursday. This returns Kaminetsky to the online retailer, for which she was active as Vice President Global Marketing for around three years. Most recently, she worked for the luxury online dealer Mytheresa, who, like Net-A-Porter, belongs to Luxexperience. There she was responsible for the North America business as a president.
In addition to Kaminetsky, other experienced managers were appointed. Brigitte Chartrand becomes Chief Buying and Merchandising Officer. She previously responsible for the women’s fashion area at Ssense. Net-A-porter co-founder Claudia plans as Chief Brand and Customer Officer. Plant also worked for brands such as Stella McCartney and Burberry. Jeffrey Trosch becomes President for North America and Chris Chan takes the same position for the Asian-Pacific area.
“Heather’s appointment as CEO, together with the newly formed management team, marks an exciting new chapter for the company,” said Michael Kliger, CEO of Luxexperience. “Her deep understanding of the Net-A-Porter customer from her earlier activity, combined with her proven track record in the implementation of significant changes and growth increases, makes her the ideal leadership in order to revitalize the brand’s customer offer and to optimize the company for future financial success.”
These changes take place after Net-A-Porter has become part of Luxexperience. Luxexperience is a new group that was created after the takeover of Yoox Net-A-Porter (YNAP) by Mytheresa. With this takeover, the group wants to create a global, digital luxury platform with several brands. These brands include Net-A-Porter, MR Porter, Yoox and The Outnet.
With these adjustments, the group wants to position itself more in important luxury markets. Kaminetsky should simplify the organizational structure. In addition, it should further develop the Net-A-Porter brand as a leading platform for luxury e-commerce. Existing managers such as Anna Milne (Merchandising), Akita Bhargava (digital marketing) and Victoria Knight (site trading) remain in the company to ensure stability.
This article was used with digital tools translated.
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