Dutch jewelry and fashion brand My Jewelery has expanded its presence in travel retail with the opening of a second store at Schiphol Airport. The new boutique is located at Schiphol Plaza (landside). It offers more than 140 square meters of sales space and carries a full selection of jewelry, accessories and clothing. The strategic location makes the store easily accessible to a wide audience: travelers, visitors, Schiphol Airport employees and train passengers passing through Schiphol Plaza.
The opening was a great success. It marks an important next step in the international expansion of the popular Dutch “jewellery-first” fashion brand. With this new location, My Jewelery is increasing its focus on giving. The offer ranges from jewelry and accessories to complete outfits. This is ideal for travelers looking for a last minute gift or wanting to treat themselves before their trip. The boutique also stocks the brand’s ‘Travel Exclusive’ collection, which is not available in regular My Jewelery stores.
With this expansion, My Jewelery aims to make the pre-departure shopping experience even more enjoyable. In addition, travelers should be encouraged to spend a little more time at Schiphol Airport to discover what is on offer. The new location at Schiphol Plaza fits perfectly with the brand’s ambitions to increase visibility at international transport hubs and inspire a wider audience.
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