Dutch jewelry, accessories and fashion brand My Jewelery is taking a new step in its sustainability strategy. The company is collaborating with Fairly Made, a French platform that promotes transparency and traceability in the fashion industry.
Since the beginning of this year, My Jewelery has been making the origin of its clothing, accessories and jewelry traceable through Fairly Made. The company is working towards a collection where each item receives a unique QR code. With this code, customers can see where the materials come from, under what conditions they were produced and what the ecological footprint is.
“Our customers want to know where their clothes come from and who worked on them. We think that’s a positive development,” says Sharon Hilgers, Chief Executive Officer (CEO) of My Jewellery. “With Fairly Made we are working on greater insight into the supply chain. Transparency is no longer a trend, but a responsibility.”
The collaboration with Fairly Made follows on from My Jewelery’s partnership with Carbonfact. This serves to make the environmental impact of products and business processes transparent. Both initiatives are part of My Jewellery’s sustainability strategy. The aim is to increase transparency within the production processes, take responsibility in the supply chain and structurally reduce our own impacts.
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