The Munich Fabric start moves your events closer together.
For the upcoming edition of the Munich textile fair, the Denim event Bluezone and the Keyhouse Innovation Hub will take place for the first time under one roof with the Munich Fabric Start and The Source, the organizer Munich Fabric Start Exhibitions GmbH said on Tuesday. The aim of the spatial merger is to create a one-stop sourcing solution for designers: inside, product managers and fashion designers: inside.
With the new set-up, synergies between the trade fair areas are to be better used to increase relevance, efficiency and experience for exhibitors and trade visitors. The Bluezone remains as a denim hub, but benefits from its new central location, which opens up additional business opportunities. The Keyhouse, focused on innovation, sustainability and technology, also gives more visibility and reach through the new arrangement.
“With the bundled presence of four established trade fair formats, we will open a new chapter and strengthen our strategic position in the international exhibition calendar,” says Managing Director Peter C. Dumont.
The date of the trade fair, which takes place on September 2 and 3, remains unchanged. All formats will be presented in Hall 2 of the MOC Order Center Munich this year.