38-year-old Milanese Ludovico Bruno is the new Global Creative Director of the Canadian brand Moose Knuckles. Raif Adelberg has been appointed Design Director. The appointments mark “the beginning of a new chapter in the brand’s creative and cultural evolution,” the company said in a statement on Wednesday.
Led by CEO Ellen Kinney, Moose Knuckles aims to drive its transformation from a seasonal outerwear brand to a global luxury lifestyle label.
The appointments mark a new chapter in the brand’s creative and cultural development
“The appointments of Bruno and Adelberg reflect a unified vision. This combines creative leadership and product innovation in a coherent framework,” the statement said.
“Ludovico brings a rare balance of technical precision and creative instinct with a luxury-focused mindset. His work combines craftsmanship with a modern perspective. This allows us to evolve our design language while staying true to our roots: Canadian at heart, global in mindset and bold in our identity,” Kinney said in a statement.
“Raif completes this vision with his deep understanding of product design and cultural storytelling. He embodies the attitude and authenticity that defines us. Together, they represent a powerful blend of art, innovation and craftsmanship that will take Moose Knuckles into the next era,” said Kinney.
As Global Creative Director, Bruno will be responsible for the brand’s creative direction in terms of collections, campaigns, collaborations and storytelling. The designer has been working with Moose Knuckles since 2024. He made a significant contribution to refining the brand’s stylistic language. He introduced sharper silhouettes, material innovations and strengthened the balance between luxury and functionality.
Bruno gained experience at Moncler
“This moment is about the evolution of Moose Knuckles while maintaining our irreverent spirit,” explains Ludovico Bruno in a statement. “We design for people who move through the world with confidence. They want garments that create a personal connection and are crafted with authenticity, determination and character. Our goal is to create a visual and cultural identity that is vibrant and unmistakably Moose Knuckles.” Bruno had previously worked at Moncler since 2013. There he rose to head designer and head of the “Genius” project. In 2022, he founded the Mordecai brand.
Adelberg joins the team as Design Director and brings with him more than 20 years of experience. As a well-known Canadian designer, Adelberg has had a significant influence on the local fashion scene. As creative director and designer of Wings+Horns, Maison François Marie and Her_Man, he developed a distinctive design language. This is rooted in authenticity, joy of experimentation and craftsmanship. Earlier in his career, he founded Richard Kidd, a concept store in Vancouver that ushered in a new era of Canadian design.
“Fashion is just another accessory for people with impeccable style. It’s not about chasing what’s cool, but about creating something sincere,” Adelberg said in a statement. “I design by instinct and believe that luxury lies in the experience – how you wear a jacket, how it moves and how long it lasts. At Moose Knuckles, the goal is simple: to create garments that reflect the character of Canada and convey a quiet confidence that you can wear every day.”
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