CThe talents are shining on stage and others who work behind the scenes, but without them the success would not be the same. Marta Donà belongs to this second category: silent strategist, director of the fate of many artists, is the woman who in recent years He “dominated” the Sanremo Festival. Behind Four of the last five victories is his signature. The last conquest is the triumph of Olly in Sanremo 2025 with Balorda nostalgiaa success that further sanctioned its influence in the Italian music scene. And while the public is passionate about the songs in the race, she builds paths, chooses the right time to launch an artist and, almost always, wins.
Who is Marta Donà?
Marta Donà’s career begins away from the spotlight, between photocopies and press releases. Graduated in Communication Sciences at the University of Verona, he does his own Entry into the world of discography in 2006, working as a press officer. The point of Topy arrives in 2011when Marco Mengoni offers her to become her manager. A leap into the void that turns into an extraordinary success: It is born like this Latarmathe management company that in a few years will become one of the most influential realities of Italian music.
An unparalleled palmarès
Four wins in Sanremo in five years are a record that no other manager can boast. From the Triumph of the Måneskin in 2021 with Shut up and good at the Mengoni – Mango double in 2023 and 2024until Olly’s last victory in 2025, Donà has shown an exceptional nose for the talent and dynamics of the festival. In addition to Sanremo, its artists they also left their mark on the Eurovision: Mengoni (2013 and 2023), Francesca Michielin (2016), I Måneskin (2021, with Vittoria) And, last May, Angelina Mango.
Manager of Cattelan and the break with the Måneskin
In addition to musical artists, Marta Donà is also the manager of Alessandro Cattelanone of the most loved conductors of Italian television. Their collaboration has consolidated over the years, leading him to become not only a top face of Rai, but also one of the conductors of the Eurovision Song Contest in 2022, Next to Laura Pausini and Mika. The same Cattelan has “won” his Sanremo: conducted Sanremo Giovani, the after-fifth and co-conduct with Carlo Conti and Alessia Marcuzzi the final evening of the Festival. A further sign of his ability to guess the potential of a character and build a winning path for him.
Not everything, however, was linear. 2021 was the year of International triumph with the Måneskin, but also of their professional separation from Marta Donà. “You decided to continue without me, I have a broken heart,” he had declared at the time. A personal and professional wound that, instead of braking it, has given New lymph to his careerleading it to collect other successes.
The private life of Marta Donà
Marta Donà is used to managing the limelight, but holds her private life away from the media clamor. It is tied sentimentally to Jacopo and in 2020 he became Orlando’s mothera role that added a new dimension to his already frenetic life. The talent for music, however, is written in his DNA. Marta Donà is in fact nephew of Adriano Celentano and Claudia Moritwo icons of Italian music. A bond that has not determined her career, but which certainly has immersed her since she was a young man in a world made of notes, artistic intuitions and winning strategies.
The domain on Sanremo and the wait for the next talent
In addition to his managerial ability, Marta Donà stands out for another aspect: the his company, Latarmais made up almost entirely of women. A strong signal in a sector historically dominated by men, and a confirmation of his innovative vision. The secret of his success? A combination of intuition, courage and ability to see beyond the present. He built careers, he knew how to get up after the setbacks and showed that Behind every great artist there is always a safe guide. And if in recent years Sanremo has often spoken with his voice, the future may not be less.
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